Does the Sanitation Journal Deliver advertising results?
Absolutely: A glance through the Journal and you will find consistent month after month advertising from an array
of vendor types. We do not force contracts, instead choosing to earn the business of advertisers.
of vendor types. We do not force contracts, instead choosing to earn the business of advertisers.
What about market penetration?
Since our beginning in 2002 we have strived for 100% market penetration. What that means is we focus all of our
energy in finding and adding companies to our mailing. We consider printing and mailing to be simply a cost of
doing business. If your potential customers are in the portable restroom or septic tank cleaning businesses they
are most likely on our list. This list is monitored and updated daily. The Journal understands that as an advertiser
the first step to success is getting to the right people. There simply is no stronger market penetration than 100%
energy in finding and adding companies to our mailing. We consider printing and mailing to be simply a cost of
doing business. If your potential customers are in the portable restroom or septic tank cleaning businesses they
are most likely on our list. This list is monitored and updated daily. The Journal understands that as an advertiser
the first step to success is getting to the right people. There simply is no stronger market penetration than 100%
Yes: Many times new companies come by referral. Most people considering starting a business turn to the
Internet for research. We have gained tremendous results online, providing information pertinent to starting a
new business. It is an ongoing effort but searches in regard to the industry, reveal the Sanitation Journal on the
first page, usually in the first couple of listings when researchers key in terms typical to thinking about going
into the business. Search, Portable Toilet Manufacturers, or anything regarding portable toilets and the Journal
is there!
Internet for research. We have gained tremendous results online, providing information pertinent to starting a
new business. It is an ongoing effort but searches in regard to the industry, reveal the Sanitation Journal on the
first page, usually in the first couple of listings when researchers key in terms typical to thinking about going
into the business. Search, Portable Toilet Manufacturers, or anything regarding portable toilets and the Journal
is there!
Simply, content. Every month readers look forward to receiving the Journal. Typically it is priority one for a
reader to sit down and read every article. In the Journal there are no bad positions. Your sales message is not
thumbed through. They read and absorb. Readers are forced through content to see your ad. Look at the layout,
text by design, draws them to your sales message. We take particular care in providing interesting stories to
keep an attentive audience. The Journal also focuses every effort to use graphics or pictures to enhance
readership and to keep a story from appearing to long. We are competing for a prospects time making shorter
stories containing just pertinent information more appealing to busy business owners and managers that simply
do not have the luxury of reading time consuming articles.
reader to sit down and read every article. In the Journal there are no bad positions. Your sales message is not
thumbed through. They read and absorb. Readers are forced through content to see your ad. Look at the layout,
text by design, draws them to your sales message. We take particular care in providing interesting stories to
keep an attentive audience. The Journal also focuses every effort to use graphics or pictures to enhance
readership and to keep a story from appearing to long. We are competing for a prospects time making shorter
stories containing just pertinent information more appealing to busy business owners and managers that simply
do not have the luxury of reading time consuming articles.
Is there a way to measure online results?
Each advertiser that runs on a regular basis is provided with a promotional page at our site which is accessible by
searching our archives and of course online. We keep statistics on the quantity of click-throughs. Everything is
measured to enhance results. On-line services are included for print customers.
searching our archives and of course online. We keep statistics on the quantity of click-throughs. Everything is
measured to enhance results. On-line services are included for print customers.
What is the purpose of your electronic newsletter?
Primarily the newsletter by design is to provide interesting articles with the hope that the recipient will click
through giving advertisers further exposure. It has been a great tool in attracting those thinking about going into
business. We encourage all visitors to sign up and without giving us any information other than an email address.
Of course the articles have to create enough interest for the recipient to click-through.
through giving advertisers further exposure. It has been a great tool in attracting those thinking about going into
business. We encourage all visitors to sign up and without giving us any information other than an email address.
Of course the articles have to create enough interest for the recipient to click-through.
What is the Journal's primary focus?
Would you say you reach the entire liquid waste industry?
Without a doubt it is the reader. We are always searching for information the reader wants and will benefit from.
The Journal is very focused on being a positive influence within the industry. We understand without readers that
your ad could get buried, tossed in the corner and never seen. Your marketing success depends strongly on our
ability to capture the attention of the reader. We are all competing for time. Our readers are busy people, there is a
lot of competition for their time. Every issue is focused on grabbing the attention of the reader thus exposing them
to your ad. The Journal spurs phone calls.
The Journal is very focused on being a positive influence within the industry. We understand without readers that
your ad could get buried, tossed in the corner and never seen. Your marketing success depends strongly on our
ability to capture the attention of the reader. We are all competing for time. Our readers are busy people, there is a
lot of competition for their time. Every issue is focused on grabbing the attention of the reader thus exposing them
to your ad. The Journal spurs phone calls.
No: The Journal reaches only those companies involved with portable restroom or septic tank cleaning. Although
some readers may be involved in grease trap pumping, hazardous waste and even sewer cleaning we are probably
not your best bet for market penetration. If you have products and or services for the industries we specialize in,
we can with confidence tell you that we can put your ad in front of the decision makers within those businesses.
some readers may be involved in grease trap pumping, hazardous waste and even sewer cleaning we are probably
not your best bet for market penetration. If you have products and or services for the industries we specialize in,
we can with confidence tell you that we can put your ad in front of the decision makers within those businesses.
| Each month more than 13,000 people visit the Sanitation Journal online |
For more information call 866-268-6126
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Serving the American Liquid Waste Industry Since 2002